Sure, transactional marketing may lead to a sale today – but it sacrifices the much larger revenue and profit that comes by being willing to play the long game, and to build your marketing around the way that our clients and customers naturally process information and make buying decisions.

It took me a while to figure out, but marketing wasn’t about algorithms, or social media, or advertising.

It wasn’t about pretty pictures, or fancy videos, or complicated funnels, or state-of-the-art-technology.

And it sure as heck wasn’t about tricking anyone.

Pushing anyone. Or treating clients and customers like they were unable to make their own decisions.

Marketing, is about communicating your value to your clients and customers.

It’s about solving customer problems. It’s about offering solutions. And it’s about serving.

And the only way to truly create a profitable, sustainable, and freedom providing business is by learning, understanding, and then applying proven psychological marketing principles.

Essentially, marketing is about understanding why clients buy (and why they don’t)…

…and then engineering a process that guides them through a carefully crafted messaging sequence. One that takes them from where they are now, to where they want to go and positions you and your business as the absolute best way to do that.

It’s about meeting customers where they are. Validating their fears, problems, pains, and frustrations. Being empathetic and understanding. And then presenting them with a solution to help relieve their pain or solve their problem.

When you do this right. When you create marketing that works with the way your clients naturally process and consume information and make buying decisions and present it in a strategic and sequential way, your clients buy.

This is because as wild, wonderful, and unique as all of us are – we all share the same brain hardware which really hasn’t changed that much over the past many thousands of years.

And when faced with specific triggers, we all tend to react quite predictably.

This is how I’ve been able to create campaigns for clients from all kinds of different businesses, markets, and industries. As well as cities, states, provinces, and countries. It’s because one element remains consistent among them all. They all sell to people. And people, are (as Behavioural Economist, Dan Ariely) puts it, “predictably irrational”.